Luxury Spa Consultancy

Elevating every step of the spa journey.

From concept to performance, DMJ Spa Consultancy transforms your spa into a thriving business with exceptional guest experiences and sustainable profitability.

Meet Donna

With over 20 years of hands-on experience in the luxury wellness sector, I bring both operational insight and strategic expertise to help spas thrive. My work spans across internationally recognised hospitality brands such as Belmond, InterContinental, and Langham Hospitality, as well as bespoke spa environments in the Middle East for UHNWI clients.

I founded DMJ Spa Consultancy to support both new and established spas in delivering exceptional guest experiences, increasing profitability, and building inspired, high-performing teams.

Currently based in: Bali — Available for international consultancy

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Innovation

Creativity

Strategy

Experience

Throughout my career, I’ve held leadership roles in five-star spa environments and managed teams of therapists, receptionists, and wellness practitioners across multiple locations. My expertise includes:

  • Launching new spas from the ground up
  • Overseeing day-to-day operations in luxury hospitality
  • Crafting high-end treatment menus tailored to brand identity
  • Managing recruitment and training for spa teams
  • Collaborating with global skincare and wellness brands
  • Delivering consistently outstanding guest experiences

I understand the delicate balance between commercial success and holistic wellbeing—and I know how to build systems that honour both.

Global Work

From five-star city hotels to serene island resorts, DMJ  Spa Consultancy is rooted in a truly international career.

  • United Kingdom
  • Switzerland
  • France
  • Spain
  • Cambodia
  • Saudi Arabia
  • Australia

“Every region brings its own rhythm, culture, and expectations—and I love translating those into exceptional guest experiences.”
– Donna, Founder

All Aspects of Wellness

Whether you're preparing to launch a new spa or seeking to elevate an existing one, I provide bespoke support tailored to your vision.

Services Offered

Pre-Opening Support

  • Spa concept development
  • Menu and treatment creation
  • Brand partnerships and product sourcing
  • Staff recruitment and onboarding
  • Guest booking software implementation
  • Soft opening coordination

Operational Excellence

  • Full-scale management
  • Independent spa audits
  • Standard operating procedures (SOPs)
  • Brand standards development
  • Budget forecasting and cost control
  • Comprehensive marketing strategy support

Growth & Team Empowerment

  • Staff training programs
  • Signature treatment development
  • Guest experience enhancement
  • Coaching for spa therapists and team leaders
  • Strategic growth planning
Available for one-off consultations or long-term project support of 3+ months.

Let's talk about how we can elevate your spa.

Consultancy packages and à la carte services are designed to reflect the highest standards of wellness and hospitality.

Get in Touch