About DMJ Spa Consultancy

Hi, I’m Donna, the founder of DMJ Spa Consultancy. My career has taken me from luxury hotels and island resorts to wellness destinations across Europe, Asia, and the Middle East. Along the way, I’ve had the privilege of guiding spa operations in wonderfully diverse places—from London to the Swiss Alps in Davos. These experiences have shaped the way I design wellness journeys that feel both true to their culture and exceptional for every guest.

What I love most is helping bring a spa vision to life and this reflecting in financial positivity and positioning the company well in terms of client loyalty and reputation—whether that means creating something new from the ground up or breathing fresh energy into an existing space. My work spans every stage of development: from market positioning and treatment menu design to recruitment, training, operations, and partnerships. At the heart of it, I combine business strategy with a deep understanding of how guests want to feel. 

Donna

Why I Chose This Path

Having spent years inside the luxury spa-hospitality industry, I experienced first-hand the common struggles spas and hotels face—from inconsistent service standards, unmotivated personnel / staff retention and operational inefficiencies to challenges within guest satisfaction. These experiences gave me a clear understanding of where even the most prestigious properties can fall short.

This is why I founded my consultancy: to identify these pain points, transform them into strengths, and guide spas toward long-term success. My mission is not only to refine operations but to create environments where both businesses and people flourish, supporting you every step of the way.

My Approach

My consultancy style is rooted in collaboration, precision, and personalisation. I believe that true success in spa management lies at the intersection of business strategy and human connection. Every recommendation is tailored, data and experience-driven, and aligned with the your brand identity. At the same time, I remain focused on people—ensuring spa teams feel supported, trained, empowered and inspired.

I bring together operational discipline with creative innovation,  forward-thinking ideas that reflect industry/market trends, cultural / location nuances, and evolving guest expectations. My role is not only to advise but to partner—working alongside owners and managers to translate vision into incredible results.

My Goals as a Luxury Spa Consultant

As a consultant, my ultimate goal is to create spas that thrive as both businesses and sanctuaries. I offer my support to achieve the below:

  • Sustainable profitability without compromising guest experience.
  • Elevate guest journeys so every visit feels personal and memorable.
  • Empower spa teams by fostering a culture of growth, excellence, and passion.
  • Strengthen your spa & wellness brand positioning you well amongst the competitive luxury markets.
  • Blend innovation with tradition, create unique treatment concepts that reflect both global trends and local culture.

My vision is to see every spa I work with become a benchmark for excellence—admired of course for its design and unique menu, but also respected as a place of healing, renewal, and hospitality.

Global Availability

With an international portfolio and a flexible consultancy model, I’m globally available and able to travel to any destination, so long as the criteria is suited from your side as well as mine. Whether your spa is in a vibrant city or a remote island resort, I bring the same commitment, insight, and expertise—tailoring every project to ensure you are happy with your results.

Donna Barritt, Founder DMJ Spa Consultancy